It is Time to Reclaim the Word “Engagement”?
When I say the word — engagement — what do you think? Well, it could mean I am engaged and devoted to someone for life. That is engagement, right? But in the hands of business leaders, it has too often been defined as “capturing discretionary effort.” I think I’d rather go to the Dentist than have someone capture my discretionary effort.
- May 12, 2011
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- Multi-Stakeholder, Forbes, neuroscience, stakeholder engagement, True Engagement
