Think about your favorite brand. What about that brand do you love? Beyond the product or service, do you enjoy the social encounters you have around and with this brand? Do you connect to the brand’s ideals and values? Does it feel like you are part of a brand community? It is easy to recognize […]
Posts Tagged ‘Driven’
This topic has me intrigued, so I plan to spend some time exploring further The Science and Art of Change. In my prior post, I shared three people principles that should be considered as part of any change program…
Change is hard, but not really as hard as we make it. The problem is that too many of our change approaches are rooted in spock-like rationality. And, here is the deal …. humans are just not spock-like rational beings. We are more complex than that. We are more mysterious than that.
I hesitate to start talking science. Yes, The Maritz Institute is about bridging the human sciences to the business world, so I want to talk about science, but with an important caveat.