The problem is we are not taught to be creators. We are mostly taught to analyze stuff. Now, I’m not saying that a good dose of analysis isn’t important when you are putting together a business strategy, plan or program. I’m just saying really great thinking doesn’t come from analysis. It comes from an inspired idea that you feel compelled to pursue.

Sit back for a minute and reflect on the last time inspiration was part of the business strategy, plan or program you were developing. Was it there?

Inspiration is not something on the checklist. It is not something you’ll conquer. It is not something you get from someone else. It comes from you. Inspiration comes from believing in something that matters. Inspiration is emotional. Inspiration is about being so passionate about something that you are compelled to create it.

Play. Fun. Beauty. Connection. Nature. Compassion. Passion. These are words associated with inspiration. Contrast that with work, drudgery, ugly, fragmented, artificial, judging, boring.

Here’s someone who understands inspiration — Simon Sinek. He does a brilliant job bringing to life the idea of a Golden Circle that is central to every business. At the center of this Golden Circle is why they exist and what they believe. It is their shared source of inspiration:

Is your business inspired? Are you inspired?