Steve Jobs – the master of marrying science and art to touch humanity in profound ways

Steve has always pointed out that the biggest difference between Apple and all the other computer (and post-PC) companies through history is that Apple always tried to marry art and science. — Erik Jackson, Forbes

By: Mary Beth McEuen

Forbes captured an article on the Top Ten Lessons Steve Jobs can Teach us – If We’ll Listen. The lessons are insightful to say the least. Steve Jobs is an icon of our time in ways that transcend business. We live in a world where the study of science and art is separated by literal and mental walls of all kinds. Our university systems separate the study of the “serious” matters we call science from the “soft” matters we call the arts. Our business schools focus on the “serious” matters of finance and economics whereas the “soft” matters of leadership and intuition are often nearly absent. Our executive-level meetings focus on the “serious” matters of revenue, gross profit, and net income while the “soft” issues of trust, culture, and engagement are often relegated to human resources.

Yet, it is through the “soft” matters of an “intuitive human capacity” that Steve Jobs modeled for us the importance of:


1.) Creating the future by anticipating what customers will want before they know they want it.


2.) Trusting in something whether that is your gut, destiny, life, karma, or whatever words you want to put on this. It was this approach that made all the difference in Steve Jobs’ life and his contribution to the world.


3.) Listening to your own inner voice. Do not let the noise of others’ opinions drown out your inner voice. Most of us operate on the auto-pilot beliefs passed on to us by others. These people may be nice people, but will never change the world.


How do we bring together science and art to the way in which we tap our own intuitiveness and creativity to drive innovative products, solutions and experiences that really matter and contribute to the world in ways that go far beyond today’s stated needs and wants? Could it be that mastering the “soft” stuff is actually what it will take to “survive” in the new normal business environment that we find ourselves in?

One Comment on “Steve Jobs – the master of marrying science and art to touch humanity in profound ways”

  • Cdixon21 January 24th, 2012 8:50 am

    Do dealers employ the retailing tactic of collecting success stories on individual salespeople? Seems to me that it would help separate the “good” sales guys from the “bad” ones. My husband used to sell cars, and I wholeheartedly agree with Brian. Some of the veterans are just slimy and rude.

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