Business as a Creative Endeavor


By: Mary Beth McEuen

So, what do you think of your creation? As a business leader, I think the first question you have to ask is “What are you creating?”

This question has inspired me. It is such a simple question and at the same time, a pretty big question. It is a question that taps into the human drive to create.

This drive is, well, largely untapped, squashed, smashed, stifled, snubbed…in too many business environments. It is the drive that is at the heart of human potential, human ingenuity, human curiosity, and human inspiration. It is the drive that is stirring and causing unrest in many workforces today. I submit it is the drive that most employee engagement stuff just doesn’t get and why after years of trying to engage employees, they are less engaged then ever.It is the drive that many traditional management philosophies and approaches do not have a clue about.

It is the drive that next generation management philosophies, practices, and programs will see as central.

Einstein had something to say about this drive…

The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift.

– Albert Einstein

When you really think about it, what part of business isn’t a creative process? Aren’t we always creating something, for better or for worse? What would change in how you design a business process or program if you thought about it from the lens of creating a social system that impacts people in a way that not only enhances performance of the business but also enriches them as people?

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