Archive for January, 2012

“The Re-Think” — how a values shift is creating a race for relevance

In the book Consumer Shift: How Changing Values Are Reshaping the Consumer Landscape, author Andy Hines provides one of the most comprehensive descriptions of what may be happening in the consumer landscape. He presents the case to “rethink” saying that our old approaches to consumer understanding just aren’t working anymore. Something is happening in the […]

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