Brand Strategists and Authors
Are You Building Loyalty on More Than Status and Stuff?
Perspectives from The Maritz Institute
There’s a new path to loyalty. People’s relationship to business has changed and the approaches that brought success in the past will not bring success in the future. Every day brings a renewed sense of urgency in making sure your best employees, business allies and customers stick with you. In this white paper we challenge the prevailing assumptions about human motivation and propose an evolved set of people principles for creating true loyalty anchored in current research.
This booklet introduces the RULE (Reframe, Understand, Listen, Engage) framework for delivering social value that builds and strengthens customer loyalty to brands.
- Besides offering status and stuff, do your sales, channel and consumer loyalty initiatives consider the human drives to Bond and Create?
- Do your loyalty initiatives enable self-actualizing values like self-expression, collaboration and authenticity?
Maritz Can Help
Maritz companies can help you get serious about recognizing and promoting the well-being of your most important stakeholders. For more information, visit www.maritz.com.
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