"...Consumers are looking for opportunities to reward firms and their brands with loyalty, for what they see as constructive behavior."

- Guy Champniss & Fernando Rodés Vilà
Brand Strategists and Authors

Are You Building Loyalty on More Than Status and Stuff?

Perspectives from The Maritz Institute

Breakthrough Loyalty: A Motivation Framework for the New Normal

There’s a new path to loyalty. People’s relationship to business has changed and the approaches that brought success in the past will not bring success in the future. Every day brings a renewed sense of urgency in making sure your best employees, business allies and customers stick with you. In this white paper we challenge the prevailing assumptions about human motivation and propose an evolved set of people principles for creating true loyalty anchored in current research.

Breakthrough Loyalty: A Motivation Framework for the New Normal – Executive Summary

Does Your Brand Have A Social Life?

This booklet introduces the RULE (Reframe, Understand, Listen, Engage) framework for delivering social value that builds and strengthens customer loyalty to brands.

Reality Check

Besides offering status and stuff, do your sales, channel and consumer loyalty initiatives consider the human drives to Bond and Create?
Do your loyalty initiatives enable self-actualizing values like self-expression, collaboration and authenticity?

Maritz Can Help

Maritz companies can help you get serious about recognizing and promoting the well-being of your most important stakeholders. For more information, visit www.maritz.com.

Document Usage

All papers provided in this website are the sole and exclusive property of The Maritz Institute. Any downloaded copies of the papers must retain copyright notices and any other proprietary notices. Unless otherwise provided in the terms and conditions, editing, modifying or republishing these papers without prior written consent is prohibited. The provided papers are protected by United States and international copyright, trademark and other laws. ©2009-2012 The Maritz Institute. All rights reserved.

Even in a complex world, the formula for success is simple: people choose businesses that better their lives.

Meaning, experience, connection and self-expression… these are the new competitive advantages.

Realizing the potential of employees, customers and business allies, requires understanding them as people first.

Gaining that deeper understanding is what The Maritz Institute is all about.

Through a network of scientists, academics and thought leaders, we apply human science insights to reinvent business as usual.

Better business and better lives. To find out how Maritz companies can help, visit Purpose, Principles and Perspectives.